Goji Labs
Strategy-led product design that explicitly serves nonprofits and entrepreneurs.
What is Goji Labs?
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015); it's based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the company describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Goji Labs was founded in 2014 and is headquartered in West Hollywood / Los Angeles, CA, USA. The firm employs 11–50 people and works primarily with clients in EdTech, Financial services / fintech, Healthcare sectors. Its primary differentiator is: A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs.
Goji Labs tech stack and services
| Service area | Details |
|---|---|
| Nonprofit or mission-driven product design | Available for EdTech, Financial services / fintech, Healthcare clients |
| EdTech or healthtech MVP for an early-stage startup | Available for EdTech, Financial services / fintech, Healthcare clients |
| Strategy-first discovery engagement before a full build | Available for EdTech, Financial services / fintech, Healthcare clients |
Goji Labs use cases
Short answer: Goji Labs is best suited for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
| Use case | Industries | Approach |
|---|---|---|
| Nonprofit or mission-driven product design | EdTech, Financial services / fintech | Figma, React |
| EdTech or healthtech MVP for an early-stage startup | EdTech, Financial services / fintech | Figma, React |
| Strategy-first discovery engagement before a full build | EdTech, Financial services / fintech | Figma, React |
Goji Labs pricing
Short answer: Goji Labs uses a fixed project, t&m pricing approach. Minimum engagement starts at $15K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $15K (per company website; independently unverifiable) | Well-defined scope |
| Time & materials | Variable; depends on team size | Large programmes or team augmentation |
Goji Labs pros and cons
| Advantages | Things to consider |
|---|---|
| +Independently verified 2025 Inc. 5000 growth recognition | -The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| +84 Clutch reviews provide a substantial independent feedback sample | -Founding year is disputed between sources (2014 vs. 2015) |
| +Explicitly serves nonprofits and individual entrepreneurs, not only funded startups | -Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| +Strategy-led approach pairs product discovery with delivery inside one team |
Goji Labs vs alternatives
How Goji Labs compares to the other top Product Design companies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Companies whose brand, website, or product has outgrown... | A 5.0 Clutch rating, HIPAA compliance, and NN/g certification behind 120+ shipped products and $500M+ in client fundraising | 4.9 | Full comparison |
| IDEO | Enterprises running multi-year design transformation programs with substantial... | The company that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies | 4.0 | Full comparison |
| Frog | Enterprises needing design that covers both digital products... | Combined software-and-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale | 3.8 | Full comparison |
| R/GA | Large consumer or enterprise brands wanting product design... | Fuses product design with marketing and brand strategy under one roof, now independent after its 2025 buyout from IPG | 3.7 | Full comparison |
| Accenture Song | Large, regulated enterprises (banking, telecom, automotive) needing design... | 36 global studios and 2,000+ specialists — the largest footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium consumer and enterprise brands wanting design paired... | An engineering-led delivery model behind a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount | 3.9 | Full comparison |
| Huge Inc | Large enterprise brands comfortable working with a big... | One of the largest, longest-running digital companies in this list, now merged with Hero Digital under AEA Investors | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS and fintech companies needing a full-stack... | A portfolio spanning Slack, Uber, Coinbase, and Midjourney — among the strongest SaaS/fintech track records here | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies wanting a... | A client list (Coinbase, Uber, Meta, Google, Slack) unusually strong relative to its unconfirmed, boutique-scale headcount | 4.0 | Full comparison |
| ustwo | Enterprise and consumer product teams wanting a company... | Pairs enterprise client work (JPMorgan) with self-published consumer product craft, proven through its own game Monument Valley | 4.2 | Full comparison |
| Ramotion | Startups and mid-market companies wanting brand identity and... | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Fireart Studio | Startups and mid-market companies wanting one company to... | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | #1 UX/UI company on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.5 | Full comparison |
| Excited | SaaS and fintech product teams wanting a Clutch... | A repeat Clutch Top-5 global UX ranking, with roughly 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | A 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| UXDA | Banks and fintech companies wanting a company exclusively... | The only company in this list exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing one company that covers BFSI, consumer,... | Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India | 3.8 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups preferring a monthly... | A monthly-subscription engagement model built specifically around healthcare, fintech, and AI app development | 3.9 | Full comparison |
| UX studio | B2B SaaS teams with complex products wanting research... | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams wanting a Top-1... | A Top-1 Dribbble Team ranking worldwide plus 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
Goji Labs FAQ
What is Goji Labs?
David Barlev and Adam Sumner founded Goji Labs in 2014 (one source cites 2015); it's based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the company describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
How much does Goji Labs charge?
Goji Labs uses fixed project, t&m pricing. Minimum engagement starts at $15K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does Goji Labs use?
Goji Labs works with Figma, React, Swift, Kotlin. Primary industries served include EdTech, Financial services / fintech, Healthcare.
Is Goji Labs right for enterprise?
Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. 11–50 team size. Key consideration: The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs.
What are the best Goji Labs alternatives?
The best alternatives to Goji Labs depend on your use case. Top options are:
- Phenomenon Studio: a 5.0 clutch rating, hipaa compliance, and nn/g certification behind 120+ shipped products and $500m+ in client fundraising
- IDEO: the company that originated human-centered design, backed by roughly 24 studios and decades of enterprise case studies
- Frog: combined software-and-hardware design capability (iot, automotive, medical devices) at capgemini invent scale
Compare Goji Labs with other Product Design companies
Last reviewed: July 2026. Verify all details directly with Goji Labs before making a decision.